Marketing fundamentals /
Lancaster, Geoffrey.
Marketing fundamentals / Geoff Lancaster and Frank Withey. - Oxford, England : Butterworth-Heinemann ; on behalf of the Chartered Institute of Marketing, 1994. - 162 p. : ill. ; 30 cm. - The CIM student workbook series. Marketing .
0750619988 (pbk.)
Marketing.
Marketing fundamentals / Geoff Lancaster and Frank Withey. - Oxford, England : Butterworth-Heinemann ; on behalf of the Chartered Institute of Marketing, 1994. - 162 p. : ill. ; 30 cm. - The CIM student workbook series. Marketing .
0750619988 (pbk.)
Marketing.