Consumer behavior : buying, having and being /
Solomon, Michael R.
Consumer behavior : buying, having and being / Michael R. Solomon. - 4th ed. - Upper Saddle River : Prentice Hall , 1999. - xx , 586 p. : col. ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0130812552 (pbk. )
Consumer behaviour.
Motivational research (Marketing).
Consumer behavior : buying, having and being / Michael R. Solomon. - 4th ed. - Upper Saddle River : Prentice Hall , 1999. - xx , 586 p. : col. ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0130812552 (pbk. )
Consumer behaviour.
Motivational research (Marketing).