Strategic market relationships : from strategy to implementation /

Donaldson, Bill.

Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. - London : Wiley, c2002. - xiii, 288 p. : ill. ; 24 cm.

Includes index.

Includes bibliographical references.

0471494437 (pbk.)


Relationship marketing.
Strategic alliances (Business)
Business networks.
Industrial management.