Business marketing management : a strategic view of industrial and organizational markets /
Hutt, Michael D.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh. - 5th ed. - Fort Worth : Harcourt, c1995. - xxvi, 757 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0030949181 (hbk.)
Industrial marketing--Management--Case studies.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt and Thomas W. Speh. - 5th ed. - Fort Worth : Harcourt, c1995. - xxvi, 757 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0030949181 (hbk.)
Industrial marketing--Management--Case studies.