Cyberstrategy : business strategy for extranets, intranets and the internet /
Bickerton, Pauline.
Cyberstrategy : business strategy for extranets, intranets and the internet / Pauline Bickerton, Matthew Bickerton and Kate Simpson-Holley. - Oxford : Butterworth-Heinemann in association with The Chartered Institute of Marketing , 1998. - vi, 182 p. : ill. ; 24 cm. - CIM Professional. .
Includes index.
Includes bibliographical references.
0750642033 (pbk.)
Information technology--Management.
Information resources management.
Internet.
Information superhighway--Management.
Cyberstrategy : business strategy for extranets, intranets and the internet / Pauline Bickerton, Matthew Bickerton and Kate Simpson-Holley. - Oxford : Butterworth-Heinemann in association with The Chartered Institute of Marketing , 1998. - vi, 182 p. : ill. ; 24 cm. - CIM Professional. .
Includes index.
Includes bibliographical references.
0750642033 (pbk.)
Information technology--Management.
Information resources management.
Internet.
Information superhighway--Management.