International marketing and export management /
Albaum, Gerald.
International marketing and export management / Gerald Albaum, Jesper Strandskov and Edwin Duerr. - 3rd ed. - Harlow : Addison-Wesley Longman, c1998. - x, 562 p. : ill. ; 25 cm.
Includes idex.
Includes bibliographical references.
0201419645 (pbk.)
Export marketing--Management.
International marketing and export management / Gerald Albaum, Jesper Strandskov and Edwin Duerr. - 3rd ed. - Harlow : Addison-Wesley Longman, c1998. - x, 562 p. : ill. ; 25 cm.
Includes idex.
Includes bibliographical references.
0201419645 (pbk.)
Export marketing--Management.