Marketing management : analysis, planning, implementation, and control /
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th ed. - Englewood Cliffs : Prentice Hall, c1994. - xxix, 801 p. : ill. (some col.), col. map ; 26 cm.
Includes index.
Includes bibliographical references.
0137228511 (hbk.)
Marketing--Management.
Marketing.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th ed. - Englewood Cliffs : Prentice Hall, c1994. - xxix, 801 p. : ill. (some col.), col. map ; 26 cm.
Includes index.
Includes bibliographical references.
0137228511 (hbk.)
Marketing--Management.
Marketing.