Direct and database marketing /
McCorkell, Graeme.
Direct and database marketing / Graeme McCorkell. - London : Kogan Page , 1997. - 315 p. : ill. ; 24 cm.
"The Institute of Direct Marketing". Inbcludes index.
Includes bibliographical references.
0749419601 (pbk.)
Direct marketing.
Database marketing.
Direct and database marketing / Graeme McCorkell. - London : Kogan Page , 1997. - 315 p. : ill. ; 24 cm.
"The Institute of Direct Marketing". Inbcludes index.
Includes bibliographical references.
0749419601 (pbk.)
Direct marketing.
Database marketing.