Marketing : concepts and strategies /
Pride, William M.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - twelfth edition - Boston : Houghton Mifflin Company, ©2003. - xxxii,666 pages: illustrations ; 29 cm.
Includes bibliographic references and index.
0618192433 (hardback)
Marketing.
HF5415 PRI
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - twelfth edition - Boston : Houghton Mifflin Company, ©2003. - xxxii,666 pages: illustrations ; 29 cm.
Includes bibliographic references and index.
0618192433 (hardback)
Marketing.
HF5415 PRI