Advertising : principles and practice /
Wells, William.
Advertising : principles and practice / William Wells, John Burnett and Sandra Moriarty. - Englewood Cliffs : Prentice Hall, 1989. - xxiv, 614 p. : ill. (some col.) ; 29 cm.
Includes index.
Includes bibliographical references.
0130145491 (hbk.)
Advertising.
Advertising : principles and practice / William Wells, John Burnett and Sandra Moriarty. - Englewood Cliffs : Prentice Hall, 1989. - xxiv, 614 p. : ill. (some col.) ; 29 cm.
Includes index.
Includes bibliographical references.
0130145491 (hbk.)
Advertising.