Marketing : an introduction /
Armstrong, Gary
Marketing : an introduction / Gary Armstrong and Philip Kotler. - Fifth Edition. - Upper Saddle River : Prentice Hall, ©1999. - xxvi, 578,[101] pages. : colour. illustrations. ; 25 cm.
Includes bibliographical references and index.
0135545935 (hardback.)
Marketing.
HF5415 ARM
Marketing : an introduction / Gary Armstrong and Philip Kotler. - Fifth Edition. - Upper Saddle River : Prentice Hall, ©1999. - xxvi, 578,[101] pages. : colour. illustrations. ; 25 cm.
Includes bibliographical references and index.
0135545935 (hardback.)
Marketing.
HF5415 ARM