Effective management for marketing : 2001-2002 /
Hatton, Angela.
Effective management for marketing : 2001-2002 / Mike Worsam and Mike Worsam. - Oxford : Butterworth Heinemann on behalf of the Chartered Institute of Marketing, 2001. - x, 315 p. : ill. ; 30 cm.
Includes index.
0750619937 (pbk.)
Marketing--Management--Examinations--Study guides.
Effective management for marketing : 2001-2002 / Mike Worsam and Mike Worsam. - Oxford : Butterworth Heinemann on behalf of the Chartered Institute of Marketing, 2001. - x, 315 p. : ill. ; 30 cm.
Includes index.
0750619937 (pbk.)
Marketing--Management--Examinations--Study guides.