Marketing for hospitality and tourism /
Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - New Delhi : Pearson Education, c1999. - xv, 704 p. : ill. (chiefly col.) ; 27 cm.
Includes index.
Includes bibliographical references.
817808564X (pbk.)
Hospitality industry--Marketing.
Tourism--Marketing.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - New Delhi : Pearson Education, c1999. - xv, 704 p. : ill. (chiefly col.) ; 27 cm.
Includes index.
Includes bibliographical references.
817808564X (pbk.)
Hospitality industry--Marketing.
Tourism--Marketing.