The marketing plan : a practitioner's guide /
Westwood, John.
The marketing plan : a practitioner's guide / John Westwood. - 2nd ed. - London : Kogan Page, 1996. - 224 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references: p. 219.
0749426144 (pbk.)
Marketing--Management.
The marketing plan : a practitioner's guide / John Westwood. - 2nd ed. - London : Kogan Page, 1996. - 224 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references: p. 219.
0749426144 (pbk.)
Marketing--Management.