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Services marketing : text and cases /

Baron, Steve.

Services marketing : text and cases / Steve Baron and Kim Harris. - Basingstoke : MacMillan Business, 1995. - xii, 254 p. : ill. ; 25 cm.

ISBN: 033361836X (cased) 0333618378 (pbk)

Nat. Bib. No.: GB96-14522

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Marketing--Case studies.

Subjects--Index Terms: Service industries Marketing

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