Financial dimensions of marketing. Volume 2, A source book /
Financial dimensions of marketing. Volume 2, A source book /
edited by R. M. S. Wilson.
- London : Macmillan in association with the Institute of Cost and Management Accountants, 1981.
- x, [313]-543 p. ; 24 cm.
- Macmillan/ICMA series. .
Includes index.
Includes bibliographical references.
0333257421 (cased)
Marketing--Management--Finance.
Includes index.
Includes bibliographical references.
0333257421 (cased)
Marketing--Management--Finance.