Promotional practice : CIM workbook, advanced certificate syllabus /
Ace, Cathy
Promotional practice : CIM workbook, advanced certificate syllabus / Cathy Ace. - Oxford : Butterworth Heinemann on behalf of the Chartered Institute of Marketing, 1995 - 145 p. : ill. ; 29 cm. - The Marketing series. .
Includes index.
0750619910 (pbk.)
Marketing --Study and teaching.
Sales promotion.
Promotional practice : CIM workbook, advanced certificate syllabus / Cathy Ace. - Oxford : Butterworth Heinemann on behalf of the Chartered Institute of Marketing, 1995 - 145 p. : ill. ; 29 cm. - The Marketing series. .
Includes index.
0750619910 (pbk.)
Marketing --Study and teaching.
Sales promotion.