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CIM study text, diploma paper 11 : strategic marketing management: planning and control.

CIM study text, diploma paper 11 : strategic marketing management: planning and control. - London : BPP Publishing, 1996. - xvi, 552 p. : forms ; 29 cm.

Includes index.

ISBN: 0751740500 (pbk.)

Subjects--Topical Terms:
Marketing --Management.
Marketing --Study and teaching.

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