CIM study text, certificate paper 4 : marketing fundamentals.
CIM study text, certificate paper 4 : marketing fundamentals.
- London : BPP Publishing, 1996.
- xiv, 316 p. : forms ; 29 cm.
Includes index.
0751740438 (pbk.)
Marketing --Study and teaching.
Includes index.
0751740438 (pbk.)
Marketing --Study and teaching.