Below-the-line promotion /
Wilmshurst, John
Below-the-line promotion / John Wilmshurst. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993. - 398 p. ; 23 cm. - Marketing series. Professional development series. Marketing. .
Includes index.
Includes bibliographical references.
0750605480 (pbk.)
Marketing --Management.
Sales promotion.
Below-the-line promotion / John Wilmshurst. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993. - 398 p. ; 23 cm. - Marketing series. Professional development series. Marketing. .
Includes index.
Includes bibliographical references.
0750605480 (pbk.)
Marketing --Management.
Sales promotion.