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Marketing : contemporary concepts and practices /

Schoell, William F.

Marketing : contemporary concepts and practices / William F. Schoell and Joseph P. Guiltinan. - 6th ed. - Englewood Cliffs, NJ. : Prentice Hall, ©1995. - xxvii, 762 pages colour illustrations 29 cm.

Includes bibliographical references and index

ISBN: 0205156029 (hardcover)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 SCH

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