Marketing /

Evans, Joel R.

Marketing / Joel R. Evans, Barry Berman. - Fourth Edition - New York : Macmillan, ©1990. - xxix, 780, 79, 30 pages. : colour. illustraion. ; 26 cm.

Includes bibliographical references and index.

0023344016 (hardback) (0029462142)(paperback)


Marketing.

HF5415 EVA