Essentials of marketing /
McCarthy, E. Jerome
Essentials of marketing / by E. Jerome McCarthy and Andrew A. Brogowicz. - Revised edition - Homewood, Ill. : Richard D. Irwin, ©1982. - xvii, 540 pages illustrations ; 24 cm.
Includes bibliographical references and index.
0256026483 (hardcover)
Marketing.
HF5415 MCC
Essentials of marketing / by E. Jerome McCarthy and Andrew A. Brogowicz. - Revised edition - Homewood, Ill. : Richard D. Irwin, ©1982. - xvii, 540 pages illustrations ; 24 cm.
Includes bibliographical references and index.
0256026483 (hardcover)
Marketing.
HF5415 MCC