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Strategic marketing communications : new ways to build and integrate communications /

Smith, P. R.

Strategic marketing communications : new ways to build and integrate communications / by P. R. Smith, Chris Berry and Alan Pulford. - Revised edITION. - London : Kogan Page, ©1999. - xii, 300 pages 24 cm.

Includes Bibliographical References and index

ISBN: 0749429186 (paperback)

Subjects--Topical Terms:
Marketing --Management.
Communication in marketing.

LC Class. No.: HF5415 SMI

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