Marketing research in a marketing environment /
Dillon, William R.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 2nd ed. - Homewood, IL. : Irwin, c1990. - xxiv, 853 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0256079773 (hbk.)
Marketing research.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 2nd ed. - Homewood, IL. : Irwin, c1990. - xxiv, 853 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0256079773 (hbk.)
Marketing research.