The strategy and tactics of pricing : a guide to profitable decision making /
Nagle, Thomas T.
The strategy and tactics of pricing : a guide to profitable decision making / by Thomas T. Nagle. - Englewood Cliffs, NJ. : Prentice Hall, 1987. - xiii, 351 p. : 24 cm. - The Prentice Hall Series in Marketing. .
0138515107 (cased)
Marketing --Decision making.
Pricing.
The strategy and tactics of pricing : a guide to profitable decision making / by Thomas T. Nagle. - Englewood Cliffs, NJ. : Prentice Hall, 1987. - xiii, 351 p. : 24 cm. - The Prentice Hall Series in Marketing. .
0138515107 (cased)
Marketing --Decision making.
Pricing.