Business market management : understanding, creating and delivering value /
Anderson, James C.
Business market management : understanding, creating and delivering value / James C. Anderson and James A. Narus. - Upper Saddle River, NJ. : Prentice-Hall, 1999. - xvii, 430 p. ; 24 cm.
Includes index.
Includes bibliographical references.
0135226570 (cased)
Industrial marketing.
Marketing --Management.
Business market management : understanding, creating and delivering value / James C. Anderson and James A. Narus. - Upper Saddle River, NJ. : Prentice-Hall, 1999. - xvii, 430 p. ; 24 cm.
Includes index.
Includes bibliographical references.
0135226570 (cased)
Industrial marketing.
Marketing --Management.