Marketing research : measurement and method: a text with cases /
Tull, Donald S.
Marketing research : measurement and method: a text with cases / Donald S. Tull and Del I. Hawkins. - 3rd ed. - New York : Macmillan, 1984. - xvi, 794 p. ; 24 cm.
Includes index.
Includes bibliographical references.
0024217808 (hbk.)
Marketing research --Case studies.
Marketing research.
Marketing research : measurement and method: a text with cases / Donald S. Tull and Del I. Hawkins. - 3rd ed. - New York : Macmillan, 1984. - xvi, 794 p. ; 24 cm.
Includes index.
Includes bibliographical references.
0024217808 (hbk.)
Marketing research --Case studies.
Marketing research.