The marketing of technology /
Ryan, C. G.
The marketing of technology / C.G. Ryan. - London : Peter Peregrinus on behalf of the Institution of Electrical Engineers, c1984. - ix, 144 p. ; 23 cm. - IEE management of technology series ; 3 .
Includes index.
Includes bibliographical references: p.140-142.
0863410138 (pbk.)
New products--Marketing.
Technology--Marketing.
Product life cycle.
Marketing--Management.
The marketing of technology / C.G. Ryan. - London : Peter Peregrinus on behalf of the Institution of Electrical Engineers, c1984. - ix, 144 p. ; 23 cm. - IEE management of technology series ; 3 .
Includes index.
Includes bibliographical references: p.140-142.
0863410138 (pbk.)
New products--Marketing.
Technology--Marketing.
Product life cycle.
Marketing--Management.