Microcomputers and marketing decisions /
Williams, L.A.
Microcomputers and marketing decisions / L. A. Williams. - London : P. Peregrinus on behalf of the Institution of Electrical Engineers, c1985. - x, 273 p. : ill. ; 23 cm. - IEE management of technology series ; 5 .
Includes index.
0863410383 (pbk.)
Marketing--Decision making--Data processing.
Marketing Applications of microcomputer systems
Microcomputers and marketing decisions / L. A. Williams. - London : P. Peregrinus on behalf of the Institution of Electrical Engineers, c1985. - x, 273 p. : ill. ; 23 cm. - IEE management of technology series ; 5 .
Includes index.
0863410383 (pbk.)
Marketing--Decision making--Data processing.
Marketing Applications of microcomputer systems