Basic marketing : a global- managerial approach /
McCarthy, E. Jerome
Basic marketing : a global- managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - Eleventh edition. - Homewood, Ill. : Richard D. Irwin, ©1993. - xxii, 790 pages : illustrations (chiefly colour) ; 26 cm. - Irwin series in marketing. .
Includes bibliographical references and index.
9780256105094 (hardcover)
Marketing--Management.
HF5415 MCC
Basic marketing : a global- managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - Eleventh edition. - Homewood, Ill. : Richard D. Irwin, ©1993. - xxii, 790 pages : illustrations (chiefly colour) ; 26 cm. - Irwin series in marketing. .
Includes bibliographical references and index.
9780256105094 (hardcover)
Marketing--Management.
HF5415 MCC