Packaging in the marketing mix /
Danton de Rouffignac, Peter.
Packaging in the marketing mix / Peter Danton de Rouffignac. - Oxford : Butterworth-Heinemann, 1990. - xi, 140 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references: p. 135-138.
0750600209 (cased)
Packaging.
Packaging in the marketing mix / Peter Danton de Rouffignac. - Oxford : Butterworth-Heinemann, 1990. - xi, 140 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references: p. 135-138.
0750600209 (cased)
Packaging.