Marketing in travel and tourism /
Middleton, Victor T. C.
Marketing in travel and tourism / Victor T.C. Middleton. - 2nd ed. - Oxford : Butterworth-Heinemann, 1994. - xii, 393 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references : p. 377-381.
0750609737 (pbk.)
Tourism--Marketing.
Marketing in travel and tourism / Victor T.C. Middleton. - 2nd ed. - Oxford : Butterworth-Heinemann, 1994. - xii, 393 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references : p. 377-381.
0750609737 (pbk.)
Tourism--Marketing.