Marketing management : strategies and programs /
Guiltinan, Joseph P.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 4th ed. - New York : McGraw-Hill, c1991. - xvii, 449 p. ; 24 cm. - McGraw-Hill series in marketing. .
Includes index.
Includes bibliographical references.
0070489424 (cased)
Marketing--Management.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 4th ed. - New York : McGraw-Hill, c1991. - xvii, 449 p. ; 24 cm. - McGraw-Hill series in marketing. .
Includes index.
Includes bibliographical references.
0070489424 (cased)
Marketing--Management.