Quantitative methods in marketing /
Quantitative methods in marketing /
Graham J. Hooley and Michael K. Hussey.
- London : Academic Press Limited, c1994.
- 272 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
186152417X (pbk.)
Marketing--Mathematical models.
Marketing--Data processing--Management.
Includes index.
Includes bibliographical references.
186152417X (pbk.)
Marketing--Mathematical models.
Marketing--Data processing--Management.