Direct marketing management /
Roberts, Mary Lou.
Direct marketing management / Mary Lou Roberts, Paul D. Berger. - Englewood Cliffs, NJ. : Prentice Hall, c1989. - xxii, 501 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
013214784X (cased)
Direct marketing.
Direct marketing management / Mary Lou Roberts, Paul D. Berger. - Englewood Cliffs, NJ. : Prentice Hall, c1989. - xxii, 501 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
013214784X (cased)
Direct marketing.