Applications in basic marketing : clippings from the popular business press, 1994-1995 /
McCarthy, Edmund Jerome.
Applications in basic marketing : clippings from the popular business press, 1994-1995 / E. Jerome McCarthy and William D. Perreault. - 1994-1995 edition. - Homewood, IL. : Irwin, ©1994. - viii, 232 pages : illustrations ; 26 cm.
[ ]
9780256166446 (paperback)
Marketing--Management.
HF5415 MCC
Applications in basic marketing : clippings from the popular business press, 1994-1995 / E. Jerome McCarthy and William D. Perreault. - 1994-1995 edition. - Homewood, IL. : Irwin, ©1994. - viii, 232 pages : illustrations ; 26 cm.
[ ]
9780256166446 (paperback)
Marketing--Management.
HF5415 MCC