The marketing planning workbook : effective marketing for marketing managers /
Dibb, Sally.
The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lyndon Simkin, and John Bradley. - London : Routledge, 1996. - xxx, 224 p. ; 24 cm. - The marketing workbooks. .
Includes index.
Includes bibliographical references.
0415118913 (pbk.)
Marketing--Planning.
Marketing.
The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lyndon Simkin, and John Bradley. - London : Routledge, 1996. - xxx, 224 p. ; 24 cm. - The marketing workbooks. .
Includes index.
Includes bibliographical references.
0415118913 (pbk.)
Marketing--Planning.
Marketing.