Marketing operations : CIM workbook, advanced certificate syllabus /

Worsam, Mike.

Marketing operations : CIM workbook, advanced certificate syllabus / Mike Worsam. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, ©1995. - 381 pages illustrations ; 30 cm. - The marketing series. .

Includes bibliographical references and index

0750619945 (paperback.)


Marketing --Study and teaching.

HF5415 WOR