Cases in marketing techniques : analysis, alternatives, action /
West, Alan.
Cases in marketing techniques : analysis, alternatives, action / Alan West. - London : Paul Chapman, 1988. - 337 p. ; 24 cm.
1853960330 (pbk.)
Marketing.
Cases in marketing techniques : analysis, alternatives, action / Alan West. - London : Paul Chapman, 1988. - 337 p. ; 24 cm.
1853960330 (pbk.)
Marketing.