The marketing manual /
Baker, Michael John.
The marketing manual / Michael J. Baker. - Oxford : Butterworth-Heinemann, ©1998. - viii, 279 pages. ; 25 cm. - Chartered Institute of Marketing/Butterworth-Heinemann marketing series. .
Includes bibliographical references and index.
0750636521 (paperback.)
Marketing--Management.
Marketing--Handbooks, manuals.
HF5415 BAK
The marketing manual / Michael J. Baker. - Oxford : Butterworth-Heinemann, ©1998. - viii, 279 pages. ; 25 cm. - Chartered Institute of Marketing/Butterworth-Heinemann marketing series. .
Includes bibliographical references and index.
0750636521 (paperback.)
Marketing--Management.
Marketing--Handbooks, manuals.
HF5415 BAK