Marketing research : an applied approach /
Kinnear, Thomas C.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 4th ed. - New York : McGraw-Hill, c1991. - xxi, 856 p. : ill. (some col.), maps ; 25 cm. - McGraw-Hill series in marketing. .
Includes index.
Includes bibliographical references.
0070347573 (cased)
Marketing research.
Marketing--Management.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 4th ed. - New York : McGraw-Hill, c1991. - xxi, 856 p. : ill. (some col.), maps ; 25 cm. - McGraw-Hill series in marketing. .
Includes index.
Includes bibliographical references.
0070347573 (cased)
Marketing research.
Marketing--Management.