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Integrated marketing communications : the holistic approach /

Yeshin, Tony.

Integrated marketing communications : the holistic approach / Tony Yeshin. - Oxford : Butterworth Heinemann, 1998. - xi, 354 p. : ill. ; 25 cm.

Includes index.

Includes bibliographical references.

ISBN: 0750619236 (pbk.)

Subjects--Topical Terms:
Communication in marketing.

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