International marketing strategy : analysis, development, and implementation /

Phillips, Chris.

International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole, and Robin Lowe. - London ; New York : Routledge, 1994. - xx, 508 p. : ill. ; 26 cm.

Includes index.

Includes bibliographical references.

0415089840 0415089859 (pbk.)


Export marketing--Management.
Export marketing--Management--Case studies.

International marketing.