How to market books : the essential guide to maximizing profit and exploiting all channels to market /
Baverstock, Alison.
How to market books : the essential guide to maximizing profit and exploiting all channels to market / Alison Baverstock. - 4th ed. - London : Kogan Page, 2008. - xii, 324 p. ; 24 cm.
Includes index.
Includes bibliographical references.
9780749450205 (pbk.)
Books--Marketing.
Selling--Books.
How to market books : the essential guide to maximizing profit and exploiting all channels to market / Alison Baverstock. - 4th ed. - London : Kogan Page, 2008. - xii, 324 p. ; 24 cm.
Includes index.
Includes bibliographical references.
9780749450205 (pbk.)
Books--Marketing.
Selling--Books.