Campaign planner for promotion and IMC /
Sayre, Shay.
Campaign planner for promotion and IMC / Shay Sayre. - 2nd ed. - Madison : Thomson/South-Western, c2002. - iv, 172 p. : ill. ; 28 cm.
0324151977 (pbk.)
Advertising campaigns.
Communication in marketing.
Advertising.
Campaign planner for promotion and IMC / Shay Sayre. - 2nd ed. - Madison : Thomson/South-Western, c2002. - iv, 172 p. : ill. ; 28 cm.
0324151977 (pbk.)
Advertising campaigns.
Communication in marketing.
Advertising.