Uncover the Hidden Power of Television Programming : ...and get the most from your advertising budget /
Clancy, Kevin J.
Uncover the Hidden Power of Television Programming : ...and get the most from your advertising budget / Kevin J. Clancy, David W.Lloyd. - Thousand Oaks : Sage Publications, 1999. - viii, 236 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0761915818 (pbk.)
Television advertising.
Uncover the Hidden Power of Television Programming : ...and get the most from your advertising budget / Kevin J. Clancy, David W.Lloyd. - Thousand Oaks : Sage Publications, 1999. - viii, 236 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0761915818 (pbk.)
Television advertising.