Consumer behavior : a framework /
Mowen, John C.
Consumer behavior : a framework / John C. Mowen [and] Michael S. Minor. - Upper Saddle River, N.J. : Prentice Hall, 2001. - xiv, 354 p. : ill. (some col.) ; 24 cm.
Includes index.
Includes bibliographical references.
0130169722 (pbk.)
Consumer behavior.
Consumer behavior : a framework / John C. Mowen [and] Michael S. Minor. - Upper Saddle River, N.J. : Prentice Hall, 2001. - xiv, 354 p. : ill. (some col.) ; 24 cm.
Includes index.
Includes bibliographical references.
0130169722 (pbk.)
Consumer behavior.