How to plan radio advertising /
Maitland, Iain.
How to plan radio advertising / Iain Maitland. - London ; New York, NY : Cassell, 1996. - x, 148 p. : ill. ; 25 cm. - Advertiser's guides. .
Includes index.
Includes bibliographical references (p. [142]-143).
0304334294 (pbk.)
Radio advertising--Great Britain.
How to plan radio advertising / Iain Maitland. - London ; New York, NY : Cassell, 1996. - x, 148 p. : ill. ; 25 cm. - Advertiser's guides. .
Includes index.
Includes bibliographical references (p. [142]-143).
0304334294 (pbk.)
Radio advertising--Great Britain.