Principles of marketing /

Brassington, Frances.

Principles of marketing / Frances Brassington [and] Stephen Pettitt. - Third edition - Harlow : Prentice Hall, ©2003. - xxiv, 1136 pages : colour illustrations ; 27 cm.

Includes bibliographical references and index.

0273657917 (paperback)


Marketing.

HF5415 BRA